Why is Pro Pac cheaper than other foods?

We’re often asked the question, “If Pro Pac is a higher grade food than Eukanuba, Hills Science, Pro Plan and other superpremium foods, why is it so much cheaper?”

When you look at the ingredients in Pro Pac you can see why it is significantly better – no by-products, low-grade or genetically-modified ingredients and ‘meal’ based for more actual meat protein. In fact the results Pro Pac produces in most animals is so much better that it’s not really fair to even compare it to the above brands.

Also, because Pro Pac is so much more concentrated, you need to feed less, so a bag goes a lot further.

Well there are three main reasons why Pro Pac is so much cheaper:

  1. The producer of Pro Pac, Midwestern Petfoods, is not a large multi-national corporation. They are privately owned and recognise they cannot compete with the massive advertising and marketing budgets of the big brands. So instead of putting money into advertising, they keep their costs lower and instead have chosen to grow through ‘word of mouth’. And they have grown – on average 30% a YEAR for the last decade around the world.
  2. Pro Pac works with small, independent distributors. Most of Pro Pac’s distributors in the 76 countries where the food is sold are small companies with lower costs. Pro Pac much prefers to work with people who are passionate about animal nutrition and are ‘hands on’ rather than with big companies. That includes us!
  3. We sell to you direct. Pro Pac doesn’t fit in with the political landscape of vets and pet shops so we have chosen to sell directly to the customer. It means we can offer it with free delivery at a significantly lower cost and ‘cut out the middle man’. (We do, however, have a couple of retail outlets where we subsidise heavily what would be the normal retail price).

So with Pro Pac representing a better food for your dog or cat at a lower price, it’s a win-win for everyone.

We hope you’ll give it a try to see the difference.

If you have any questions feel free to email us on [email protected] or call us on 0800 364 366

Kind regards

Liam & Malene


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