Grains or Grain Free – Which is the Best Dog Food?

grainnograinWe are often asked the question: “Which is better – dog food with or without grains?”

As you will know, Pro Pac Ultimates has a range of formulas for both, and both are high quality foods that tens of thousands of dogs worldwide eat daily and thrive on. So the answer to the question, “Grains or no grains?” is really “It depends.”

Many people would assume that grain free is more natural, but this is not necessarily the case. It also does not necessarily mean your dog will do better than a grain-inclusive food. Here are some important things to remember when you consider which food to feed your dog, especially if it contains grains.

  1. Look at the complete ingredient list. A quality food must have a quality meat as the first ingredient. This means chicken, lamb or fish (not beef). Preferably it should be as “meal”, which is the concentrated form of meat. Meat should be the basis of any dog’s diet so don’t choose any food that does not list meat as the first ingredient on the label.
    All Pro Pac Ultimates formulas have chicken, lamb or fish meal as the first and main ingredient.
  2. Beware of “red flag” ingredients. These are the ingredients that may cause allergies and other health problems in dogs. They are not suitable to feed your dog, but unfortunately are in many foods. They are often used to create a lower cost food, so price can be a good indicator of the quality of the final product. “Red flag” ingredients to avoid include beef, soy, wheat and gluten, sorghum, anything labelled a “by-product”, dairy products and artificial preservatives, flavorings and colourings.
    No Pro Pac Ultimates formula contains any of these “red flag” ingredients.
  3. Choose soft, whole grains. The best grain in dog food is rice. This is easy on digestion, helps to regulate blood sugars and has other health benefits. A food with rice is perfectly fine just avoid wheat and other grains.

All Pro Pac Ultimates formulas that are not grain free contain rice as the only grain.

If you follow the above guidelines, then whether you use a formula with or without grains is largely a matter of personal choice. You may find your dog does better on one type or another. All Pro Pac Ultimates formulas have been created to combine the finest ingredients to create the best health possible for your dog. All natural, holistic foods – whichever you choose, your dog will do well!

To purchase Pro Pac Ultimates for your dog, visit As the sole importer and distributor of Pro Pac Ultimates in New Zealand, we bring you these exceptional foods at a price lower than you might expect.

The Five Most Common Questions About Pro Pac and Earthborn Holistic

dogfoodquestionWe get lots of enquiries about our foods and five questions seem to come up all the time. Here they are, with the answers to each.

Which is better for my dog  – Pro Pac or Earthborn Holistic?

The answer to this really depends on two things: how well the individual dog does on the food and your own personal preference. The main difference in the actual foods is that Earthborn Holistic Grain Free uses no grains whereas Pro Pac uses corn or rice in their formulas. In practice, we have seen some dogs do better on Pro Pac and others do better on Earthborn Holistic.

You can rest assured though that both are ideal foods offering a complete and healthy diet for dogs. Neither contain any by-products, wheat, cheap fillers, artificial additives or genetically modified ingredients. They are amongst the purest foods on the market today.

Why is Pro Pac cheaper than other similar foods when you claim that it is higher quality?

Although Pro Pac uses higher-quality ingredients than most other super premium foods you would find at a vet or pet shop, we can offer it to you for significantly lower prices for two main reasons:

Firstly, Pro Pac is made by an independent company that has made a deliberate policy to put their efforts into quality of the food rather than marketing. It is one of the fastest-growing pet food brands in the world and most of the marketing is done by word of mouth, rather than spending money on advertising (which gets passed on to the customer of course).

Secondly, here in New Zealand we the importer sell it direct to you, thus avoiding a retailers margin. That’s why we can sell it to you at a lower price and also offer free delivery throughout the country.

What is the difference between chicken and chicken meal and which is better?

Both are pure chicken meat, and therefore the best part of the animal to put in the food. However, chicken meal has already been dehydrated (had the water removed) before processing. When the food is dried during processing, ‘chicken’ will lose up to 80% of its volume as water. Because this has already been done before processing with chicken meal, you end up with a much higher amount of actual meat in the final product.

This can appear confusing, but suffice to say, there is more than 400% more actual chicken in the food when it is labelled as ‘chicken meal’ than simply ‘chicken.

Pro Pac formulas are all based on chicken meal. It’s one of the reasons why dogs do so well on it and love the taste. There is a much higher meat content than most foods on the market.

Is Pro Pac ok for allergy-prone dogs?

Every Pro Pac formula is designed to by hypo-allergenic, even if they don’t say so on the label. That’s because none of them contain any of the common ingredients which cause allergies, such as beef, wheat and artificial flavours, colourings and preservatives.

Occasionally dogs are allergic to chicken or corn. If that is the case with your dog, use the Pro Pac lamb and rice. Alternatively try Earthborn Holistic Grain Free which again has no common allergy-causing ingredients.

Can Pro Pac or Earthborn Holistic be used in place of breed-specific or vet prescription formulas?

We are not vets and therefore are not qualified to give veterinary advice. In saying that, there is a degree of truth in the statement that many breed-specific and ‘special’ foods carry an element of marketing spin with them.

Pro Pac and Earthborn Holistic have been formulated as being complete formulas for all breeds and life stages of dogs, backed up with meticulous research (the company’s scientists are amongst the most respected in the industry).

Vets in many countries around the world are recommending Pro Pac and Earthborn Holistic too.

The most important thing, though, at the end of the day, is to look at the ingredients of the food you are using – and you can’t do better than Pro Pac or Earthborn Holistic.

Pro Pac and Earthborn Holistic are sold exclusively in New Zealand by Petfood Direct. For more information visit their website or call 0800 DOG FOOD (0800 364 366)

Big Happenings in Petfood

searchThe world of pet food is a fast changing one. With new products coming onto the market all the time it can be hard to keep up with finding the best food to feed your dog or cat. However, in the face of this, a couple of clear trends are emerging.

Firstly, the internet is having an increasing influence. This is in two areas. There are now more companies selling online direct to the customer and providing home delivery. Secondly, however, the internet is the place where people go to do their research. Online sources (such as are proving to be far more informed and independent than the average vet or pet shop assistant in showing people just what the good foods are and why. Vets and pet shop staff are given very little (if any) nutritional training and tend to be influenced solely by their relationship with the companies whose products they sell.

The second big trend is that the big companies are losing market share to smaller, more innovative companies. Without big marketing budgets, smaller companies tend to put more effort into the quality of their ingredients and use that as their selling point. They can also often afford to sell their foods at a lower price and therefore offer both better value and quality.

Petfood Direct is at the forefront of both of these trends:

  • Buying direct from us you get your pet food delivered direct to your door, freight free throughout New Zealand.
  • Our feature foods, Earthborn Holistic Grain-Free and Pro Pac dog foods are both independently rated as amongst the best quality foods on the market., the world’s leading online dogfood reviewer, rates them much higher in quality than brands such as Eukanuba, Hill’s Science, Nutro, Royal Canin or Pro Plan.
  • Rather than being more expensive than other foods, Earthborn Holistic and Pro Pac are up to 30% cheaper. We don’t need to buy expensive advertising or subsidise retailers to promote these products. Word of mouth is spreading the message about these foods so we can pass the savings on to you.
  • Pro Pac and Earthborn Holistic are growing at a phenomenal rate around the world and are currently sold in 76 countries.
  • Pro Pac has increased its sales worldwide on an average of 22% per year – for the last decade!
  • Worldwide sales of Earthborn Holistic more than doubled in the last 12 months.

More and more people around New Zealand are discovering the dramatic difference that these foods make to the health of their dog.

The best foods for your dog at a lower price. It’s a winning formula that is part of a worldwide trend.

Earthborn Holistic Grain Free and Pro Pac are available in New Zealand from Petfood Direct. For more information and to order visit or call 0800 364 366